Instagram vs Blogging – Which one is better for blogging?
What is Instagram blogging? How do I start a blog on Instagram?
Is it better to have a blog or an Instagram page?
These are the most common questions aspiring bloggers have before starting a blog. Many new bloggers wonder if they should invest in their own domain right away or should they start building an audience on Instagram.
The answer isn’t as simple as you would think.
I remember when I first started blogging, over 4 years ago, I had no niche, no content strategy, and no real idea of what I was doing. I thought that you had to have both a blog and an Instagram page for your blog, but truthfully, it is okay to do one or the other. Doing both is not required.
Instagram is a good way to direct traffic to your blog. I personally love directing my Instagram followers to my lifestyle blog content. I love sharing my authentic Mexican recipes on there through photos and video content.
Instagram content is completely different from blog content. It is shorter content. The way it appears matters a little more than using the right keywords.
If you run a lifestyle blog like I do, then I think Instagram is the perfect way to build an audience by creating engaging content and directing them to your blog for more info.
But is it better to start a blog or Instagram page first?
Let’s break down the differences between Instagram and a blog first.
What is Instagram?
Instagram is a social media platform where you can post short videos and aesthetically pleasing photos on your feed. For business, I recommend making sure your Instagram account is set to public to reach a bigger audience.
Bloggers usually work to create a cohesive on brand feed through photos, videos, and graphics. Instagram blogging is considered microblogging because of the 2,200 character limit for Instagram captions.
Instagram is an amazing platform for content creators including bloggers to share content in unique and engaging ways. It is also an amazing way to create a connection with your audience.
Instagram features include a feed, IG stories, reels, and IGTV. There is a live feature as well.
There is a character limited bio with room for one clickable link which can direct your followers to a blog post or landing page. Instagram, like any social media, wants their users to stay on the app. They are 100% in control of their app. If the app goes down, there isn’t a lot more we can do but wait it out.
What is a blog?
A blog is your own website. A domain or name is selected and written content is posted as often as the writer would like. Blog posts can include photos, graphics, videos, and links to social media and other content.
There are no character limits. There are no limits with owning your own blog. The name, the design, what you share, menu options, everything is in your control because you are the owner of the domain. This is why it is important to start out with purchasing a domain for your blog instead of starting on a free platform.
If your blog goes down, you can contact your website hosting support and see what they can do to resolve the issue. Having the right website host is a really important investment.
I recommend SiteGround. My blog has never had a single glitch with SiteGround. I have never had to call support, but there is a support team if technical issues were to arise which is the important part.
What is Instagram blogging?
Instagram blogging is is considered microblogging. The captions are commonly shorter than a blog post. They aren’t found through a search engine.
Instagrammers work with the Instagram algorithm to get their posts seen. The algorithm loves consistency and it is difficult sometimes (at least for me it is) to gauge what content the algorithm will favor.
What we do know about the Instagram algorithm is that it favors consistency and I have seen my best results by posting everyday.
Pro tip: Take photos and video as opportunities arise so there are many to choose from in your gallery to post on your Instagram.
Instagrammers solve problems and connect with their audience. Same for bloggers. It is just a different way of doing the same exact thing.
How do I start a blog on Instagram?
Starting a blog on Instagram is simple.
Go to the Instagram app and create a new account. Choose a user name. Make the profile public. Take photos and start posting!
The biggest thing to consider is what will you be sharing. What is your niche?
Familiarize yourself with all the features Instagram has so your sharing the best content possible. Once you start using them every single day, it becomes second nature. There is definitely a lot to learn, but it comes with starting a blog on Instagram.
It is free and totally doable.
Is Instagram good for blogging?
Yes, Instagram is good for blogging. Anyone can start blogging on Instagram.
It is completely free to start.
Once you start you website, then you can simply direct your followers to your blog content and branch out.
The only downside is if Instagram goes down, we have to wait for Instagram to come back online to connect with our audience.
Instagram vs Blogging – Which one is better for blogging?
I would have to say in my opinion, owning your own blog is better for blogging. Everything is yours and you have control of your blog.
Instagram owns their platform and controls what is on it. The Instagram algorithm controls who sees your content. If Instagram goes down for a day or two, you still have a way to stay connected to your audience if you have your blog set up already.
The life span of an Instagram post is about 21 hours! Compared to the life span of a blog post which is at least 2 years.
Focusing on Pinterest marketing and SEO can give a blog post a much longer life span than this. If people are looking for a solution to a problem,
Recap and Final Thoughts
A blog gives you more control over content.
Instagram’s algorithm controls the content shared on their app.
Building an audience on Instagram is smart. Once you are ready to start your blog, they will follow.
Instagram is free to start. Starting a blog is not free unless you start on a free domain which is not recommended.
Let me know if there are any more questions I can answer in the comments.