Traffic is the most critical component of any website. Without views, there isn’t a real good reason to continue working on content.
For some, this is a hobby (and that is okay), but if you want to turn your blog into a business and create a source of income, then you want to read this post.
It wasn’t until this year, my second year of blogging that my strategies for bringing in traffic have really started to click and come together.
I don’t want it to take you 2 years or more to bring in the traffic you want, so here are some of my best tips for generating traffic to your website. It does not matter if your blog is brand new, these tips will work.
This post includes my affiliate links. Clicking on my links and using my codes will not affect the price. I do get a small commission from you using my links. I appreciate you using them!
Create A Mix of Evergreen and Seasonal Content
This has helped really elevate the traffic I was gaining. It is just as important to write evergreen content as it is to write seasonal content.
There is always something in season. For example, this month the 4th of July was a trending topic and my posts about those topics did really well this month. However, after the 4th of July trend is over, back to school ideas will be trending.
It just depends what time of year it is. Think about upcoming seasons and write blog posts in advance so you are ready when that topic starts to trend.
With this blog, most of my content is evergreen. Of course I update my tips as the algorithm changes. But I can think of many types of blogs could really benefit from creating seasonal content. It really just depends on your niche.
Switch to a Business Pinterest Account
Pinterest is my number one source of traffic and always has been. I can’t really imagine not using Pinterest for my blog because it is so effective. As a new blogger, I would recommend to start with a Pinterest business account and as your blog grows then branch out to other platforms.
Pinterest makes it very simple to bring in traffic. It will gradually grow the more time has past. I cannot promise you a ton of traffic from the start, but if you use it every day it will pay off.
Read my latest Pinterest tips right here
You can probably keep using a personal Pinterest account and generate traffic, but you do not get access to analytics with a personal account. You are going to want to keep track of which boards and pins are performing the best through these statistics.
It will also help you keep track of how big your audience is on the platform. The bigger the audience the more clicks to your content you can expect. It really goes hand in hand.
Engage with other bloggers
The reason engaging with other bloggers can increase your traffic is because your comments can be linked to your website, and you can also include a link to your website after leaving a relevant comment on their blog posts.
People read the comments and if you say something that interests them then they will want to see what else you have to say. Be open to making connections instead of competition. There really is room for every blogger to be successful.
Share your posts on social media
If you have social media accounts set up for your blog. Sharing your blog posts on there is simple to do. My favorite place to share is Pinterest. Sharing on Facebook and Twitter has brought in some traffic too.
I have not been using the scheduler on Tailwind recently. I am strictly sharing my pins to just the Tailwind Communities I am a part of right now.
Be as consistent as you can with posting
Blogging is tough because once you gain momentum, it is difficult to stop. It is almost like an adrenaline rush that motivates you to keep going and creating. I have not figured out how long is too long of a break to stop this momentum of traffic, but being consistent can bring you tons of traffic if you keep it up. Once your blog grows, paying someone to keep up the momentum for you is worth it.
Make your blog posts shareable
Add Pinterest images to your blog posts in case someone decides they want to pin your post. I have in the past visited websites and I want to share them to my Pinterest, but there isn’t a good pinnable image. It will not do well on Pinterest without an attractive pin image. And we want it to do well on Pinterest.
Remember, good images in general because blog posts can be shared on Facebook and Twitter too.
seo, tags, and titles
We can’t forget to include good SEO (search engine optimization), tags, and catchy titles to our tips for more traffic. I have heard good things about the Yoast SEO plugin, but I have yet to try it myself.
This plugin is supposed to help with optimizing every post with the best SEO possible which will rank your blog higher when people are searching for content on the internet.
Since I don’t use this plugin yet, I do still get many visitors directly from search engines, but I do this by including keywords within my titles and tags. I also try to have titles with keywords throughout my blog posts like for different sections or paragraphs using a bigger font (H3 at least).
Include backlinks to other blog posts
Keep your readers on your website by providing links to blog posts that are related to one another. This helps with bounce rate too.
Share your social media accounts
Having your audience follow you on your social media accounts is helpful because it is another way to share posts with them that they might have missed. I love how every social media platform now has a story feature. It is a great feature to use to share helpful information. It can also help build a bigger audience as you get in front of more people there.
A website theme is important. It is important to keep it looking up to date, modern, and make sure it is responsive. This means the theme will respond to the type of device the viewer has while viewing your blog.
The last thing you want is someone coming to your website and not being able to read the information they came to read. It can be frustrating as reader. Also, keeping popups to a minimum too makes the visiting a website more enjoyable. Be sure to visit your own website to get an idea of what your audience is seeing and make updates as you go.
Let me know what else I can do to help!