Instagram can be so confusing when you first start. I remember thinking how in the heck do they have so many likes, followers, etc. How did they get their Instagram to look so much prettier than mine?
And after years and years of practice, I finally figured out how to create the perfect Instagram post.
It took so long for this light bulb to go off for me, but one day it just did. And since then, I have made sure every single one of my Instagram posts include these elements I am about to share.
I am certain an Instagram account won’t see any growth without adding these elements consistently. There are also things to avoid doing too that seems helpful but will affect the account negatively in the long run. Let’s start with those. Shall we?
The Ultimate Checklist for the Perfect Instagram Post – Plus 4 Mistakes You Are Making Now and How to Fix It
Instagram Post Checklist
- Start with a photo of your choice or a carousel of photos.
- Writing engaging Instagram captions for your post
- Include a call to action such as directing them to your stories or website.
- Include hashtags in your post either in the caption or the first comment after posting.
- Tag a location or city
- Tag other accounts or brands
- If you have your Facebook page connected, share there too
- Engage with comments
- Share the post to your story
- Go to your home page to like and comment on other posts
Following Bots, Buying Likes and Followers
This may seem like a good idea, but numbers don’t translate into engagement which i most important when it comes to how the Instagram algorithm works. Plus, these things can get you banned, blocked, hacked, and all the work you put into your Instagram account could be taken away from this one mistake.
The best thing to do is block them. Block them from your stories, block them from your account, remove them as a follower, and don’t follow back. Be intentional about this. When it comes to following back an account, I thoroughly make sure if I follow back that the account has similar content, they have been posting, and that it is a real person.
Not Being Consistent
The algorithm works with consistency. Even if you open the app daily and just like other content, I have noticed a huge spike in engagement when I use the app consistently. It is definitely not strictly post something every day to see growth. It is being social.
Compared to other social networks, there has been a huge spike in active Instagram users since the start of the pandemic. More people are at home scrolling through their phones than ever before. With all the features the Instagram app offers like reels and stories, it becomes a daily habit to see what others are up to on the daily.
Good lighting is key to a good photo for Instagram. Set up your tripod with the window behind the camera. Test out the lighting before you set up your photo. Take the photo outside if necessary. Especially in the winter when it is dark and gloomy, good lighting is hard to come by so go outside if needed.
Most Instagram users prefer a well-lit photo versus a dark photo. Don’t you agree?
Wrong Photo Size
Make sure your photo is the right size. I can’t count how many times I would take photos for my Instagram business page and when it was time to post, I realized they were the wrong size. That is so incredibly frustrating. So now, when I take photos, I set the size right away or I will take the photo in all different sizes if it is something I intend to post on more than one social media site.
- Instagram Post Size: 1:1
- Instagram Story Size: 9:16 or Full
- Instagram Reel Cover: 4:3 or 1:1 works too
- Facebook Post: 1:1
- Pinterest Pin: 9:16 or Full